READY TO SHOW is a professional contract clothing trade show, recognized in Italy as the only event entirely dedicated to outsourcing for sourcing garments, knitwear, and accessories from non-EU countries. It was the first event organized in Italy to offer international manufacturers of apparel, accessories, textiles, and leather direct access to major Italian and European buyers, including importers, private labels, large retailers, and all other users of imported fashion products.

Area Italia – More and more international buyers are seeking new suppliers from Italy—whether they are emerging fashion designers, lesser-known brand names, new franchisors, or established “Made in Italy” manufacturers offering their quality and production expertise as partners for private label projects. Italy remains a leading destination for high-end products such as cashmere knitwear, jeans, shirts, men’s suits, as well as leather goods, scarves and ties, fashion jewelry, and refined artisanal creations. To support this growing demand, AREA ITALIA has been created as a professional platform dedicated to the export of Italian fashion. International buyers and sourcing offices based in Italy can now collaborate with us to access the very best of the Italian fashion system.

What kind of promotion – READY TO SHOW will reach Italian and European buyers through a targeted campaign involving direct mailing, online visibility, and promotional coverage in the European trade press, business media, and social networks. A direct postal and email marketing strategy has already been launched, using both selective and comprehensive buyer lists to attract the highest number of qualified professionals. Many of these databases have been developed in-house over more than 40 years of experience in organizing trade shows. International promotion will also be carried out through major marketplaces and social media platforms.

For which exhibitors – READY TO SHOW is dedicated to apparel, knitwear, and fashion accessory manufacturers from around the world. The main product categories include women’s wear, men’s wear, children’s wear, jeans wear, sportswear, underwear and swimwear, knitwear, leather garments, and textile and leather accessories. While some fashion fabrics are also on display, the main focus remains on garments. Exhibitors come from leading manufacturing countries such as China, India, Turkey, Bangladesh, Tunisia, Egypt, Pakistan, Mauritius, Nepal, Madagascar, Romania, Moldova, and Kyrgyzstan, offering visitors a broad range of quality and minimum order quantity (M.O.Q.) options. Compared to past editions, the number of EU exhibitors—particularly from Italy—has grown significantly to meet increasing reshoring demands from European brands.